Business Development
Brenda Leopardi
Executive Director, Business Development
Brenda Leopardi was the first ESSRX Executive Producer and helped to implement the detail-oriented and client-focused approach that is the signature of ESSRX productions. In a business development role, Brenda is able to leverage her vast experience with every aspect of a variety of broadcast types to help ESSRX clients plan the right program for their budget and their communication needs.
There is no detail that Brenda does not believe should be figured out in advance. Brenda provides a lot of comfort to our clients and they never wonder if they are in capable hands.
Brenda started her career in event planning and management in 1990 and worked her way to serve as the Vice President of Operations at Boron, LePore & Associates (now Cardinal Health) and then as a Vice President of Corporate Operations at Cardinal Health. Immediately prior to her joining ESSRX, Brenda was the Senior Vice President of Operations at Access Communications.
Samantha Johnson
Executive Director, Business Development
Samantha was actually a client of ESSRX before joining the team as an Executive Producer in September 2009.
During Samantha’s first 18 months at ESSRX, she executive produced more than 15 satellite and webcast programs for pharmaceutical, medical device and financial services clients. Her production experience with ESSRX makes her uniquely qualified, in her business development role, to work with our clients and help them determine the “right” combination of ESSRX offerings to match their communication goals. Samantha makes her clients goals and objectives her own and works tirelessly to see them realized.
Prior to joining ESSRX, Samantha spent 10 years in the medical education industry focusing in account management for a variety of therapeutic categories.
Samantha earned her undergraduate degree in Pre-Medical Science from James Madison University (Harrisonburg, VA) and a Masters in Business Administration in Marketing from The George Washington University (Washington DC).
William Brown
Executive Director, Business Development & Producer
William is an Emmy and Telly award-winning executive producer and director with over 30 years experience producing live network news, corporate media production, national and international satellite broadcasts/webcasts, and a variety of live special events. William’s background also includes event and broadcast production at b2media, C2 Creative both in New York, and at Dyventive Events, in Philadelphia. In addition, William worked as the Department Head of Sanofi Aventis Pharmaceuticals’ studios.
William’s varied background allows him some flexibility at ESSRX. He can step in to produce a variety of programs; satellite broadcasts, webcasts, on-locations shoots, etc. and he can also sell all of these services. William’s technical skills and sales experience offer a valuable and unique combination.
William received a BS in biology from the University of Kansas.